Are you searching for the best social media marketing platforms for your corporate blog? Using social media marketing platforms for your corporate blog has become one key element for a well-planned internet marketing strategy.
However, different social media marketing platforms, companies, and systems allow users to publish marketing-related articles to reach their potential customers and fulfill their business objectives.
Before expanding your current social media marketing that works well for your business, make sure you learn how to use the right social media marketing platforms and tools. Below are some vital questions you should answer to help you make the right choice.
-
Table of Contents
Who is the target audience you are trying to reach?
-
Where does your target audience prefer to get information?
-
What is the nature of your marketing content?
-
What is the message your content is passing across to your target audience?
If you can answer these questions successfully, it will help you define your business objectives and the best social media marketing platforms to market these goals.
At this stage, you can easily determine the right social media strategy and companies to handle your internet marketing. The statistics generated from your answer will help you prioritize the different social media marketing platforms to use.
Which social media platform is best for marketing your corporate blog?
You can use more than one social media marketing platform for your business. You shouldn’t limit yourself to a single platform when you can use more platforms to promote your corporate blog.
Let’s check out the different social media marketing platforms available and how it relates to your business.
-
Facebook
Facebook currently has more than 2.27 billion active monthly users. No doubt, Facebook comes first among other social media platforms.
With Facebook Ads Manager, you can run Ads campaign targeting your potential audiences such as gender, location, age, education status, relationship status, device usage, interest, job title, and purchase behaviour.
More exciting is that Facebook features allow you to customize your audience to reach potential and current customers.
This is how a customized audience works. You create your campaign based on your blog subscribers’ emails or use pixels to target those who once visited your corporate blog.
Companies that use the Facebook platform well can easily grab the attention of their competitor’s audience through the look-alike Audiences; It is created from Facebook insights from users who are likely to have similar online behaviours.
It is also possible the audience you are targeting for your corporate blog is not what you can get directly from Facebook. It’s nothing to worry about.
You can try Facebook Ads manager. It is a great social media marketing tool that creates and serves Ads on top social media platforms like Facebook, Instagram, search engines, and other online platforms.
From existing Facebook statistics, above one billion people views Facebook Audience network monthly.
-
Instagram
Instagram is one of the social media marketing platforms owned by Facebook. The industry has more than a billion active followers with a similar advertising platform as Facebook.
Instagram deals majorly with graphics and allows you to showcase your brand in a more visual form. There are many social media marketing tools and infographics you can use to achieve your advertisement goals.
If your brand is based in the media industry with many graphics and videos, you can use the Instagram social media marketing platforms.
-
YouTube
YouTube is argued to be one the second most popular search engines outside Google. It has above 1.8 billion active views monthly. It allows you to share unlimited internet marketing videos to promote your business.
Each video has social media and email sharing options that allow you and subscribers to share uploaded videos with friends and business partners. More interesting is that you can embed the videos you upload on your corporate blog for your people to watch or to explain your blog post in detail.
YouTube is a product from Google, and its Ads are more affordable than other social media marketing platforms. E.g. Advertisers are charged for each 10 seconds views their promotional videos, while YouTube will charge you nothing until a user has to watch your Ads video for at least 30seconds.
-
Google my business
Different internet markets ignore this platform because it isn’t one of the most popular social media platforms they desire.
Surprisingly, Google my business has more internet marketing features compared to Instagram, Facebook, Twitter, LinkedIn, etc.
All you need to rank and pull business leads are relevant and low competitive keywords. They affect your SEO rankings positively, and you also have the opportunity to get free backlinks from blogs and websites in your niche.
You can search more on “Google my business” to understand and utilize its features for your internet marketing success.
-
LinkedIn
This is one of the social media marketing platforms mainly for professionals in different fields. It remains one of the easiest ways to get across your target customer on the latest business deals.
LinkedIn has so many features that connect industry partners, present a business idea, or even recruit the best team members for your business.
It remains a top choice for B2B social media marketing as a professional social media platform. LinkedIn is said to be the best among other social media marketing platforms when pulling leads.
About 46 percent of social media target traffic is generated to most companies’ websites for B2B firms.
-
Pinterest
This social media marketing platform uses almost the same strategy as Instagram. It presents your business in a visual forum when displaying your product. It’s popular for show-off products like beauty, makeups, before and after images, curated pinboards, etc.
These are some vital facts you should know before sharing content. Pinterest is a great source of craft projects, packing lists, wedding inspiration, landscaping, among others.
It doesn’t focus on engaging your audience or corporate blog visitors. Follow Hootsuite statistics; close to 87 percent of pinners always purchase using this platform.
-
Twitter
Twitter is the fastest social media marketing platform with all the features for sharing social or business trends in any industry.
The majority of Twitter users are very young compared to other social media platforms. Your business can go viral within minutes when you use Twitter for your internet marketing. It all starts with a conversation in your industry using the hashtags for people to locate your post.
Using this platform allows you to reach out to new customers in your industry and help you monitor the negative or positive impressions and reactions from existing customers. It is just the right platform to reach your customers and offer them additional customer services.
How do you decide the best social media marketing platforms for your corporate blog?
Now that you have an idea of the different social media platforms, the next task is to decide which is best for marketing your corporate blog.
Remember to consider these social media marketing strategies before choosing the platform that suits your corporate blog. First, review your goals and target audience, then draft out your plan once your campaign goes live on your desired social media platform.
Analyze your internet marketing efforts and results to fine-tune the areas you are not doing well.
To become successful with your social media marketing strategies, avoid running from one platform to another at the early stage of your corporate blog. If you must make the most out of your social media marketing, allow it time and patience.
