Have you ever wondered how you can start a personal blog and make enough money blogging before quitting your job? All you need is the right platform, some basic knowledge of SEO, and how the internet works. Follow this step-by-step guide on how to make money online with a personal blog.
In blogging, Google AdSense and Affiliate marketing are believed to be the two major ways to make money online with a personal blog. This blind belief has affected many bloggers that they could not see great opportunities from other blog monetization companies.
Before now, the ideas to make money on personal blogs through “paid Reviews” were not known. The same applies to running different contests strategically to market or monetize your business ideas.
You can even choose to sell Ads space on your blog. Companies are searching for relevant blogs relating to their product niche to place advertisements. More reason you shouldn’t just create a blog but research a high demanding nice.
From the inception of my blogs, I settled for Affiliate marketing and Google AdSense. The truth is they remain one of the easiest ways of blog monetization, but the aspect that gets me a bit down is that I only get paid from AdSense and Affiliate marketing once a month.
I’m not in any way saying AdSense or Affiliate marking is not ideal for bloggers because they only pay once a month. Get it straight. Bloggers are beginning to open their minds to bigger opportunities, such as selling private ads on their blogs.
Although setting up private ads still looks confusing to some bloggers, where do you start from? What software can you use for private ads? How much should you charge advertisers? How do you know a targeted advertisement? I will explain it to help you discover a perfect blog monetization potential.
Table of Contents
What is the best software to use for private ads?
You can take advantage of many web scripts to maintain or manage banner advertisements. I will recommend OpenX.
It is a free web-based scrip that affords you the privileges of managing all advertising inventory, and it is available at opex.com for free download. OpenX has so many functions, and it takes time to understand these features fully.
If you need something simpler to monetize your blog with a banner, you can check out AdBrite as an advertising center. AdBrite allows you to sell advertising space from their web-based service on your website. They may likely charge you little or nothing for offering you this service.
If you are a webmaster using the WordPress platform for blogging, you will discover a lot of plugins you can use to manage your banners. They are more preferred ways to make money online with a personal blog advertisement because you have full control over them.
How flexible is a private advertisement?
Personal advertisement is very flexible because payment is made before services are rendered. However, this is not the case with some personal ads. This is not the only reason to add personal advertisements to your blog; it also allows you to set your prices.
When it comes to private advertising and how much you should collect, you can designate your blog into different parts and for different costs. The header, the sidebar, the footer, within a post, at the post button, etc. You are also the one to determine when to run the campaign. The possibility of personal advertisement is just too many.
Pricing Ad space on your blog for private advertising
I don’t think the pricing of campaigns should be an issue or intimidating task for any blogger. There are certain things to consider when pricing your campaign. These factors include
- Daily visitors, impressions, and click-through rate
- Page rank
- Social media followers
- Blog authority
- The number of times each visitor spends on your blog
- Source and location of Traffic, etc.
If you rank high in these areas, then the price of your campaigns should be high. But don’t overdo things because overpricing can be your first step to failures. Remember blogs are ranking better than you and are willing to jump into this opportunity.
Learn to give limited ads. Remember, people give less importance to unlimited things. The actual value of your blog space depends on the time limit given to each campaign. When you finally sell out all the limited ad space, you can then create another limited ad on other parts of your private blog.
Learn the trick involved in creating discount deals. For example, an advert banner on your blog is supposed to cost $50 monthly; you can choose to make it $100 and offer a splash price of $50 that way, people will see it as cheap and will want to buy your ad space.
This is secure to make money online with a personal blog because there is every tendency that all your advertisement would be sold. But if your blog is the fast-growing type, avoid signing up for any long-term contract for personal advertisement because you will run at a loss when your blog doubles in Traffic or ranking.
This makes monthly discounts the best way to clear all your advertising spots. You can also use a newsletter to deliver available discounts to potential companies in your niche.
If your blog is big enough, you can try out private bonuses. If your advertiser didn’t meet his target having spent his budget, you could choose to offer them some bonus or time extension to help them reach their expectation.
This is a golden strategy that will attract other advertisers and help you gain a high level of trust and loyalty for the kind of ad service rendered.