Well, a new era of blogging is upon us and the beginning of a new dawn for internet marketers. More and more blogs are built daily, meaning more blogs compete for the same marketing space, and your blog is not different. Below I will share 15 of the best blog marketing strategies I have been using over the years.
Suppose you try to gather the number of competitive blogs. In that case, you will notice it is impossible to get an accurate figure because blogs come and go, so many quality blogs have been abandoned by their owners because they lack the best blog marketing strategies to promote their blogs.
Despite the number of blogs that are not effective, you still have quite so many to compete with you. Now the big question; How do you stand out? Just follow the best blog marketing strategies below and watch your blog blossom as you stay ahead of your competitors.
Table of Contents
How to promote your blog using these marketing strategies
Choose your blog niche and target audience
Unless you want to waste your precious time and marketing budget on the wrong niche, knowing your target audience is among the best blog marketing strategies you must pay attention to. Every blog you see online has a purpose of fulfilling, even those created for learning purposes.
Choosing the right niche that will attract your target audience and build a better blog is getting tackier than it used to be. This is due to the best brand blogs online that are competing with private and small business blogs. I don’t think it is wise to write on the same blog topics because they have enough resources to make their marketing plan a reality.
Building a better blog begins with writing on topics you are passionate about, especially when branding blogs for online marketing purposes. Research your target audience and the task they wish to fulfill, then create a blog on it.
Be original and honest
Publishing blogs post following the best blog marketing strategies calls for uniqueness and innovation. Providing your readers with the right content keeps them engage to become loyal followers. So, avoid the old practice of previous spinning posts to keep your blog updated. There are lots of topics online you can write on to boost engagement in your blog.
Publishing a post has its procedures, do your research and provide your blog readers with the facts; if you add links to your blog post, make sure it is from a good source. When readers see you as an authority, they will take their time to read your report, follow your instructions and act accordingly. So, be honest in writing to keep the trust cycle.
See controversy as opportunities
The process of branding blogs is not all gold. You will receive criticism from your blog readers, social media followers, subscribers, and hidden competitors. As long as you have brands to compete with, be prepared to receive people’s opinions from your business’s lope holes.
Even when you are using the best blog marketing strategies, not everyone will agree with your opinions. You may experience trolls from different bloggers paid by competitors to ensure your marketing strategy fails.
In this situation, you have to act wisely, place all blog comments in moderation, delete controversial ones, and use the information to improve your brand-building services.
Guest post with top blogs in your niche
Don’t guest post with just any blog within your niche. There are some blogs you guest post with, and you will lose your reputation. Write the best pieces on top and prestigious blogs in your industry. For example, a fashion blogger, guest posting with a travel blogger may be worth related; writing a guest post in a mechanical blog is a waste of resourceful time.
In addition to branding blogs through guest posts, you will also enjoy a free flow of traffic to your blog, where readers will find different helpful content in your archives and become loyal blog readers.
Big blog brands are already operating with the best blog marketing strategies; getting your writeup published requires an innovative insight and something fresh that will add value to their readers. With the above benefits of guesting posting with top blogs, I think it’s better to learn more about different blog niches to be on the positive side.
The process of getting a target audience to read from your blog is a difficult task; engaging them is more complicated. So, I don’t think it’s wise to lose it. So, create a call to action; it can be a notification subscription, email newsletter, etc. Which every call-to-action medium you are using, make sure you don’t overdo things.
Make your RSS button visible to your blog audience; you can add the RSS button on your top header or footer menu where it will be visible to all your blog audience to see.
When creating your call-to-action, do ensure mobile users are not left out. They form the major source of traffic to marketing blogs. You can use RSS chicklet to make it easy for visitors to load your posts into their RSS readers. Add mobile feeds so that iPhone and other mobile users can subscribe.
Marketing on social media
It is unnecessary to spend time creating helpful content without a suitable medium to reach your target audience. Social media expansion and multi-generational media apps that pick up live streams make marketing your blog outstanding. Social media has provided the best blog marketing strategies using quality tools you can use to your advantage.
Some years back, there was no Twitter. Today, not only is it the suitable medium for trending topics, it has stepped into a new level of web imperativeness with lots of innovation.
Outside Twitter, Facebook, LinkedIn, and Instagram are also active social media marketing mediums you can use to reach your target audience. Make your research before to know the best for your brand before running any promotion. Update your social media pages or handles with the exciting and latest news that will interest your readers.
Signup with different profiles for each social media site
On LinkedIn, your information during signup should be all about your business. On Facebook, a little of your personality is required, but regular updates on your blog should be published as well. On Twitter, put your blog first. Each social media profile should be arranged differently to show the entire aspect of your blog.
Avoid too many marketing articles
Most online visitors intend to get answers to their questions or information on resolving a difficult task. If they visit your blog with this motive and do not find your content helpful, they will leave. The best blog marketing strategies to resolve this issue is to give them value for their time.
If you consistently publish your latest blog post links to your Facebook audience, it won’t be long before they unlike or unfollow your page. Instead, post information from other websites alongside your blog post.
This will boost engagement because it will surely benefit your readers. Understand the difference between pushing for a larger audience and publishing information that will drive more visitors to your blog.
Use longtail keywords
If you are blogging for business’ sake, avoid using short keywords; you will keep writing, but all your works will be buried in a search engine; it will never rank the top or first page of the search engine. But applying longtail keywords to your article will make your content discoverable on search engines with ease.
Let’s say your marketing plan topics are based on books. Don’t use the keyword “book” for your article; instead, use a longtail keyword like “best book reviews of current bestsellers” Each time people are searching will discover your post on the search engine’s first page. And this is the exact position all bloggers want.
Optimize your blog
Optimization is among the best blog marketing strategies you need to rank well on search engines and boost your blog engagement. Cut down the clutter like animated adverts and other distractions that are irrelevant to your blog SEO. Remember, your blog should load fast and be attractive to human and search engine bots’ sensibilities.
In building a better blog that is well optimized, you need to avoid flash amination. Know that it’s essential to make your blog presentable to search engines. Start by conducting keyword research using tools like SEMrush, longtail pro, google keyword generator, etc. These tools will ease your search for the right keywords to reach your target audience. When you are done, write an engaging article incorporating the keywords in the correct location.
Reuse your best headlines in your ADS
When running a marketing campaign with content, try to repurpose your most performing blog topic into your ad copy. If the headline performs well before your blog readers, there is every possibility of it performing well with prospective buyers.
Come to think of it, PPC ad copy and blog content have a similar motive, strong verbs that can quickly boost engagement. Some advertisers like AdWords and Bing Ads limit their users to mandatory character limits, and you have no choice but to stick with it. However, shorter headlines of about six words are known to perform better from a content perspective.
Be bold and always speak out
Millions of blog posts are being published in your niche daily; it becomes difficult to promote your blogs on search engines. So, you have to take advantage of the topics others don’t dare to speak on. Your readers will always like to hear your say on specific issues. Please don’t keep it short because others are not saying something about it. This is one of the best blog marketing strategies that will keep your customers engaged.
Create content with the right business goal
Each time you create marketing content, ensure your blog post has a clear and measurable business goal. You might be overwhelmed by the result your post will produce for your business. Don’t be in a hurry to create marketing content. Take enough time and think about how; your content will serve the best blog marketing strategy.
Understand your buyers’ journey
A good internet marketer understands the impact of their strategy on readers’ engagements. This will compel the reader to act on the buyer’s journey. Your marketing content should not only be created for attracting blog visitors; it should be well crafted to convince hesitant prospects to make a purchase. This will make your blog readers become loyal customers for long-term brand loyalty.
Make use of analytics to track customers statistics
Writing quality content to your target audience is very important, but it doesn’t end there. The best brand blogs use analytics to monitor, track, watch, and report daily visitors to their blog. This is one of the best blog marketing strategies to convert your visitors into customers.
From these figures, you could determine what’s working from what is not. Then improve your marketing strategy to work better.
I know how important traffic is to every corporate website, but you have to focus on your conversion rates. For example, you have only 1,000 followers on your Instagram account, and your blog readers are about 7,000 readers. This clearly shows that your Instagram owns about 7% of your blog traffic.
This implies that your blog is the suitable medium for business introduction, but your Instagram is vital for sales, never ignore this fact.
With the fast-changing nature of the internet and the pace of innovation, blog marketing will take a new shape. If you are still thinking about the possibilities, you are heavily losing out on your competitor. It would help stay current, use the latest tool available, and follow these best blog marketing strategies to promote your blogs.